On January 5, 2005 Sony Ericsson Mobile Communications, a leading innovator in mobile phones, and the WTA Tour jointly announced the signing of a landmark $88-million dollar global sponsorship that made Sony Ericsson the Worldwide Title Sponsor of the WTA Tour. The six-year deal is the largest and most comprehensive sponsorship in the history of tennis and of women's professional sport. As Sony Ericsson's first global sponsorship, the partnership associates one of the world's fastest growing and innovative global brands in the mobile handset industry with the world's leading professional sport for women.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America.
