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Management Bios
Stacey Allaster - President
A 15-year veteran of Tennis Canada and one of the most successful executives in the sport, Stacey Allaster came to the Sony Ericsson WTA Tour on January 1, 2006 in the newly-created role of President. Responsible for the areas of operations, marketing, public relations, television, new media and tournament and player relations.
While serving as President of the Sony Ericsson WTA Tour, Allaster has played an integral role in several groundbreaking Tour achievements. These include the adoption of the Tour's long term strategic plan which includes streamlining the Tour's calendar to enhance the overall health and wellbeing of the athletes, to deliver top players on a more consistent bases to fans. Allaster has also been principal in helping to achieve equal prize money at Roland Garros and Wimbledon, thus recording prize money equality for the first time at all four Grand Slams.
In addition, Allaster helped secure equal and record prize money at the Sony Ericsson Championships from 2008-2010 in Doha, Qatar and from 2011-2013 in Istanbul, Turkey. Her commitment and dedication to the Tour's global title sponsor, Sony Ericsson, helped solidify the mobile handset company's investment in the Tour to extend their sponsorship through 2010.
Allaster has also spearheaded several cutting edge initiatives, such as on court coaching, electronic line calling and a revised doubles scoring format, all aimed at enhancing the fan experience and taking women's tennis to new heights. She is leading the charge as the Tour embarks on a digital media strategy involving video streaming, tournament and Tour internet network and key digital media partnerships.
Under Allaster's leadership at Tennis Canada, tournament revenues and attendance witnessed record growth at the Canadian Open (currently known as the Rogers Cup) and were among the highest on the Tour. She is credited with turning the women's and men's tournaments in Toronto and Montreal into premier global sporting events. In addition, Allaster played an instrumental role in the building and fundraising for Toronto's world-class, $40 million Rexall Tennis Centre.
The only female tournament director to be part of the ATP's prestigious Masters Series, the Welland, Ontario native also was the only woman named in 2003 and 2005 by Canada's national newspaper, The Globe & Mail, among the Top 25 Leaders in Canadian sport. In addition, Allaster became the first female ever to receive Sports Media Canada's Executive of the Year award in 2006.
A member of the Tour's Tournament Council since 2001, Allaster also served as a Tournament Class alternate on the Tour's Board of Directors since 2002. That same year, Allaster was awarded Sports Executive of the Year honors by the Association for Canadian Women in Sport.
A successful junior and collegiate tennis player, Allaster holds a Bachelor's degree in Economics and Physical Education from the University of Western Ontario, as well as an MBA from the University's Ivey School of Business. She has relocated from Toronto to St. Petersburg, Florida. The mother to children Jack and Alexandra, both of whom were adopted from Kemerovo, Siberia, Allaster is married to husband John Milkovich.
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