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Management Bios
Larry Scott - Chairman & CEO
Since joining the Sony Ericsson WTA Tour as Chairman and CEO
on April 16, 2003, Larry Scott has engineered an exciting turnaround for
women's professional tennis, with the Tour now enjoying unprecedented growth
and popularity on a global scale.
Credited most notably as the architect of the largest-ever sponsorship
in both women's sports and professional tennis, a six-year,
$88-million landmark title sponsorship agreement with Sony Ericsson, Scott
also has
attracted new major regional sponsors during his tenure. Still
other achievements under his leadership include: the launch of key brand
initiatives and marketing
promotions; a streamlined Tour governance structure to increase
Board effectiveness; the spearheading of collaborative efforts with other
tennis governing bodies
to grow the sport; and strengthened relationships with the
Tour's Player and Tournament members.
In conjunction with its regional sponsorship strategy, the Tour
has formed commercial partnerships with leading global brands, including
Whirlpool as premier sponsor in Europe, Dubai Duty Free as premier sponsor
in the Asia-Pacific/Middle East region and TOM Group in the Asia-Pacific/Middle
East region, all of whom were joined in 2005 by Gatorade and Bed Bath & Beyond. Under Scott, the Tour also renewed its international television partnership
with Eurosport, which broadcasts women's tennis to 54 countries and more
than 104 million homes across its pan-European platform.
Scott also has overseen the launch of the Tour's successful "Get
in Touch with Your Feminine Side" global brand marketing campaign; formed a Global Advisory Council comprised
of leading international CEOs and business leaders; partnered and led initiatives
with the USTA in the successful "US Open Series" and the ATP in a "One Game" program designed to enhance operational and promotional synergies; conducted
a ground-breaking 10-year review of the Tour's Age Eligibility Rule; and
introduced a number of initiatives, including the media "All-Access Hour," increasing the accessibility and promotion of the Tour's star players and the
sport.
Scott's career in tennis began as a professional tennis player
on the ATP circuit, where he played for three years and won one title.
Prior to joining the Sony Ericsson WTA Tour, Scott spent more than a decade
in leadership and senior management positions at the ATP, serving in the
posts of Chief Operating Officer, President of ATP Properties and Executive
Vice President of the International Group. In these roles, which included
postings in Sydney, Monte Carlo and London, he was credited with significantly
growing the popularity of men's tennis globally, establishing the Tennis
Masters Cup as one of the most successful events in the sport, negotiating
the renewal of the ATP's celebrated 13-year sponsorship partnership with
Mercedes-Benz, which remains one of the preeminent sponsorship agreements
in tennis history, and launching the first tournaments in several developing
locales such as China and the Persian Gulf. Scott also served as Vice President
of the ATP Player Council when he played on the ATP circuit, and was a founding member of the ATP Board of Directors.
Scott is a 1986 honors graduate of Harvard University, where he
excelled as a student and as an athlete, garnering All-America honors in
addition to serving as captain of the tennis team. Having earned a Bachelor
of Arts degree in European History, Scott speaks fluent French. He resides
in St. Petersburg, Florida with his wife, Cybille, and their three children,
Alexander, Sebastien and Alannah.
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