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Management Bios
David Shoemaker - Chief Operating Officer & General Counsel
David Shoemaker is the Chief Operating Officer and General Counsel of the Sony Ericsson WTA Tour, and since joining the organization in April 2004 has been an integral member of the executive team, applying a unique blend of both legal and business acumen. Shoemaker has contributed significantly to the unparalleled worldwide expansion and prosperity of women�s professional tennis, having been promoted to his current position from General Counsel after little more than 18 months with the organization.
In addition to overseeing the area of legal affairs, including television rights, sponsorship contracts, Tour rules and regulations, as well as the anti-doping program, Shoemaker has added finance, information technology and administration to his purview, along with business and operational responsibility. Among his accomplishments with the Tour, Shoemaker assumed primary responsibility for negotiating the Tour�s landmark six-year, $88 million title sponsorship agreement with Sony Ericsson.
Most recently, Shoemaker played an integral role negotiating and securing $84 million in agreements bringing the round robin year-end Sony Ericsson Championships to Doha, Qatar from 2008 - 2010 and on to Istanbul, Turkey from 2011 - 2013. Beginning in mid-2008, he will spearhead the Tour's new Asia-Pacific regional office in Beijing, China, overseeing the Tour�s business in that region.
A corporate and commercial litigator, Shoemaker spent seven years practicing law at two of the most prestigious firms in New York, first at Cravath, Swaine & Moore, and then at Proskauer Rose LLP. At Proskauer, Shoemaker specialized in sports-related client representation. As an advisor to both sports leagues and teams, Shoemaker engaged in all aspects of legal and business affairs for his clients, including the National Hockey League (NHL), Association of Tennis Professionals (ATP), Major League Soccer (MLS), the Philadelphia Eagles of the National Football League and Major League Baseball�s Florida Marlins.
During his years in New York, Shoemaker also served as an adjunct professor at Seton Hall University's School of Law and Stillman School of Business, as well as New York University's Tisch Center for Hospitality, Tourism and Sports Management.
Shoemaker began his career in 1996 as law clerk to the Right Honorable Antonio Lamer, Chief Justice of Canada, following his graduation from the University of Western Ontario Faculty of Law, where Shoemaker finished first in his class. A native of Ottawa, Canada, Shoemaker, 37, also holds a Bachelor�s degree in Political Science and International Relations from the University of Toronto (Trinity College).
A nationally-ranked junior alpine ski racer, Shoemaker hails from a family of accomplished tennis players. His mother, Brenda Nunns Shoemaker, is a former Tour player and member of the Canadian Fed Cup team; his grandfather, Gilbert Nunns, held the number one ranking in Canada in 1930.
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